Headings

Use of appropriate Headings is one of the most important aspects of good readability, useful text content structuring and search engine optimisation. Heading styles should always and only be used for the structuring of longer pieces of text content.

See example headed content.

This is what Heading 1 looks like

This is what Heading 2 looks like

This is what Heading 3 looks like

Anything below heading 3 should be bold text

Heading styles are accessed from the Format > Formats > Headings editor menu.

Screenshot of headings menu location

Only Heading 1 to Heading 3 should be used

Heading 1 is the Section name in most page layouts, which appears by default at the top of each main content area. This first level heading is already built in to the design of every page and acts as a page introduction.

You should be using Heading 2 for any on-page headings and Heading 3 for any sub-headings under Heading 2.

If you wish to further sub-divide your content below Heading 3 then use bold text to indicate this.

Don't skip headings

Headings should follow a logical order on the page. Starting with 1 and decreasing from there.

Good example, do this:

Heading 1

Introduction text

Heading 2

Topic text

Heading 2

Topic text

Heading 3

Sub-topic text

Heading 2

Topic text

Do not skip numbers!

Bad example, do not do this:

Heading 1

Introduction text

Heading 3

Topic Text

Heading 2

Topic Text

Don't use Heading styles to emphasise text

That's not their purpose. Using headings only to change the size of text for appearance purposes will detract from the accessibility, meaning and maintainability of the page, and have a detrimental effect on SEO.

Instead

Use bold for emphasising a sentence.

Or for emphasising a word or an entire phrase in a sentence.

Use Formats > Paragraph highlight - maybe with bold.

Use Formats > Button links if the text is a link with short text and a call to action:

The Callout Content Type is useful for featuring larger sections of content. Quotes and testimonials or additional notes or calls to action could be placed within callouts. You can create a callout using the Callout Content Type or by formatting text to be a 'Blockquote' within any content item featuring the additional formatting options in the HTML editor.